When people think about digital publishing and turn page technology, as well as mobile apps, they may get lost in all the different websites and concepts information that is out there. Some of which seems to contradict itself.
- Flip Books
- Turn Page Editions
- Digital Catalogs
- Digital Brochures
- Mobile Apps
…and the list can go on.
Knowing this, we wanted to present an easy way to think about digital publishing, especially for businesses large and small, schools, organizations, etc.
Digital publishing by a company like In House Digital Publishing (www.inhousedigitalpublishing.com) is all about effective/efficient digital content delivery via a unique url via your unique and ready for print pdf file (like this sample: http://data.aglaiasoftware.com/ihdp/showcases/IHDP-Sample-Alpha-01/index.html). So, this means, that you can take the same pdf file you would have sent to the printer, or printed yourself, run it through a digital publishing software like IHDP, and create a digital edition that you host yourself, using a software license that you own, that allows you to create an unlimited number of digital editions, and that features all the fun bells and whistles.
- Commerce Integration
- Social Media Integration
- Metrics and Analytics
- View-ability on all Platforms and Devices Via an Easy Unique URL that opens up in any browser
…and so much more
The flip side to that coin are mobile apps. This is digital content delivery that utilizes the native language of those mobile devices (iPad, iPhone, Android, etc) and receives the digital content (downloaded) via their unique market place exclusively (iTunes, Google Play, Amazon, etc).
One of the benefits of this is offline and online view ability and branding, plus all the above, makes a company very progressive and agile. It is good to have omni-channel presence.
Especially because all those unique urls can be posted to all your social medial channels too.
As you research all the things your marketing and monetization and branding needs may require, hopefully the above will lend some insight.
We are always happy to be a sounding board for all the topics above, and wish you well on your quest to have meaningful content delivered efficiently and effectively to your target audience.