Social Sharing: The digital generation’s “Word of Mouth”

Though standing outside a local market with a sack full of flyers and a smiling face seems like an “effective” way of advertising your business, it may be limiting your potential clients to that specific street corner. Your products/services are important and how you let the world know about them is just as important.  It can be overwhelming all the different avenues for online marketing there are, but it is important to dive right on in there. This is where social networking and digital publishing comes in handy.

By converting all your marketing material into online digital editions with IHDP digital publishing software, consumers all over the world, can, through social networking and typical web browsing, get the chance to see that the “next big thing” is you.

Social networking sites such as Facebook, Twitter and the growing Google+ communities are competing to get as many people as possible on board.  These resources along with blogging is something that you can tap into and integrate into your website and marketing strategy.  Take all your marketing material that you converted with In House Digital Publishing and share those digital edition links; post them to Facebook and Twitter, email them, embed them on your website inside all your online articles, images, press material, etc.  With IHDP you can even integrate your digital editions directly to your Facebook Fan Page.      Facebook makes up 52.1% of social sharing, while Twitter makes up 13.5% of social sharing and our arising Google+ has grown 373% very quickly and is on a temporary plateau.  By utilizing these top companies, your business network can reach almost anywhere you can envision. Don’t hesitate to get your feet wet and you can always download a trial version of IHDP.  Remember, using the world wide web as a key partner within your marketing strategy is yet another way to keep this planet green.

Happy Holidays! Shop Green

 The holiday season brings with it the warmth and joy of being around family, close friends,and the aroma of home cooked holiday meals.  It also brings the frantic last minute shopping we dread in those overcrowded malls.  We may find ourselves waiting in line to buy the plush teddy bear or new rock CD, and ask ourselves, “There has to be an easier way of doing this”.  Well, fortunately, there is

Every day more and more retail stores, commercial markets, local markets, fashion boutiques and even pharmaceutical companies are discovering the convenience of making their products available to consumers through the use of online marketing and digital turn page catalogs. But who are the ones using these innovative ways of shopping? Well, everyone.

The internet has become so interactive and easy to use that it is curious that someone wouldn’t give it a second glance. In 2010 alone, the 74% of Americans who used the internet spent $186 BILLION in online transactions. Benefits to shopping online include: no more cutting coupons, no more waiting in never-ending lines, no more digging through bargain bins and one of the best perks, the internet never closes, allowing you to shop at your convenience.

Reaching these consumers is easier than ever before with online digital publishing.  In House Digital Publishing Software (IHDP) is a simple point and click flip page software for business owners, giving them all the necessary tools to simplify the shopping experience for their consumers whether on their desktop, laptop, smart phone or tablet. At the same time the audience can enjoy a feature rich, interactive, dynamic and fun experience; not to mention the click through data that can be collected and the money that is saved on printing.

Publish your catalogs, books, and magazines online, don’t print them. Let’s keep this planet green.

Happy holidays from your friends at Aglaia software!

Let’s Count The Ways

We wanted to take this opportunity to ponder the many ways you can use a digital publishing software.  Any print ready pdf file can benefit from this conversion process and in so doing, become a showcase for your content and a rich and inviting environment. 

Here are just a few ways you can use In House Digital Publishing:

1 – Convert your paper catalog into an online e-commerce revenue stream

2 – Email all your product brochures to anyone, anytime, and on a large scale

3 – Show your sophistication by sending your quarterly and annual reports as a digital edition

4 – Hold on to your newspaper audience by going digital

5 – Be a power user by sending out all proposals as digital editions

6 – Increase advertising profits by quantifying magazine reader ad click through

7 – Publish your newsletter to your company Facebook fan page for a full immersive experience

 

Whether a progress report, a book, or deposition information, a digital edition can be a more efficient, and more interesting way to share any document.  Once hosted, the digital edition is ready to be posted to your website, shared via email, and/or any one of the hundreds of social share websites.  We are sure you can come up with other ways to use In House Digital Publishing software to create dynamic and interactive digital editions.

Try now – download our 30 day trial version!

Take It Up Another Notch

A digital edition can be a memorable and fascinating experience for your audience.  On the one hand you are providing an environmentally friendly alternative to print media, but at the same time, you are providing a virtual reality tour de force.  Because of this, focusing on how you want to lay out your content is one of the most important factors in having a dynamic and interactive digital edition.  At In House Digital Publishing we have noticed a few things that can really make the difference. 

Consider using the following the next time you create a new digital edition:

1 – Make sure you have a number of embedded external links, e.g., your home page, your advertiser home page, product links, email links, etc.

2 – If you have a table of contents, make sure that all the page labels are linked to their corresponding page, these embedded links are called “GoTo” links

3 – If you have any video content, add this using the IHDP Video Manager

4 – If you have any audio content, add this using the IHDP Audio Manager

5 – If you have any flash animation, add this using the IHDP Flash Embed Manager

6 – Add a background image or use the IHDP Dynamic Background Two Color Gradient Effect

7 – Utilize our seven current button skins

8 – Add a logo to the upper left hand corner of your digital edition

Be creative, we are positive you will find other unique and interesting ways to take your digital editions to the next level.